Video Strategy Services
Don't let your budget go to waste. Strategy makes the difference between a “nice video” and one that delivers real results.
VIDEO STRATEGY MATTERS
Get Strategic. Make Every Video Count.
Too many brands waste time and money on videos that look cool but don't move the needle. We help you create a video strategy that actually drives results → whether that’s more leads, more sales, or more brand awareness.
What's Included in a Video Strategy Engagement:
✅ Video Audit
We start by reviewing what you’ve already done, what’s working, what’s not, and what can be repurposed or improved.
✅ Goal Alignment
We get clear on what you're trying to achieve: brand awareness, lead generation, recruiting, fundraising, or sales. Every video has a job.
✅ Audience Targeting
We define who you’re talking to, what they care about, and how to hook them with content they actually want to see.
✅ Content Planning
We map out a calendar of video content aligned to your goals whether it's a 3-month campaign or a 12-month roadmap.
✅ Distribution Strategy
Where will the videos live? Social, email, YouTube, website, ads? We build a plan so your content gets seen, not just produced.
✅ KPIs + Analytics Plan
We help you measure success: views, engagement, leads, conversions, watch time, etc... whatever drives ROI for you.
CLARITY. CONSISTENCY. GROWTH.
It Starts With Strategy.
STRATEGY FIRST. EVERYTHING ELSE SECOND.
Why Video Strategy Matters
Without strategy, your videos are just noise. With the right strategy, they become your most powerful marketing tool.
✅ People retain 95% of a message when they watch it in a video compared to 10% when reading it in text
✅ Video on landing pages can increase conversion rates by up to 80%
✅ Marketers who use video grow revenue 49% faster than those who don’t
✅ YouTube is the 2nd most visited site in the world (your audience is already there)
COMMON MISTAKES
Why Most Videos Fall Flat (And How To Avoid It)
A great-looking video means nothing if it doesn’t serve a purpose. Too many businesses jump straight into production without a plan, and the results show.
Here’s what happens when there’s no strategy in place:
❌ Producing videos with no clear goal
❌ Targeting the wrong audience
❌ Posting videos once and forgetting about them
❌ Using the same video across every platform
❌ Ignoring performance data
❌ Creating random content instead of a cohesive narrative
VIDEO STRATEGY TESTIMONIALS
What Our Clients Say
"
Without STM, I don’t know where my business would be.
All I had was a logo, a company name, and my thoughts when I came to STM. With their expertise and incredible coaching, we created a strategy and blueprint for my growing business. They were able to provide clarity along with concepts I would have never come up with all my own.
DARREN HARVEY
CEO, Golden Black Marketing
"
Partnering with STM was one of the best business decisions I've made.
The video strategy STM implemented for me and my band was highly effective. Working with them was both enjoyable and produced excellent results. Our STM content contributed to winning #1 Best of Weddings on TheKnot.com.
MICHAEL C. HAYES
CEO, Derailed Music, Inc.
"
They have strategic vision to bring your business to this new digital marketing era.
STM has proven to be a great ally in designing brand strategies, proposing improvements and optimizing campaigns in an agile way. They will listen to your needs and provide solutions and ideas that fit the strategy you are looking for. STM gave our company a re-vamped face and brand that is fit for today’s marketing and business landscape.
GUILLERMO ISLAS
Marketer, Surtreat Solutions, Inc.
OUR PROCESS
What This Looks Like
We typically kick off with a 60–90 minute strategy session.
From there, we either:
✅ Hand you a clear, actionable roadmap to execute internally
OR....
✅ Handle everything for you, from concept to production to publishing
You decide how involved you want to be. We just make sure the videos get results.
START YOUR STRATEGY TODAY
Maximize Your Video Investment.
Do What You Love.
