Brand Strategy Services
Your brand is more than a logo or tagline → it’s the foundation of how people see, understand, and trust your business. Without a clear brand strategy, marketing feels scattered, messaging gets diluted, and growth becomes harder than it should be.
CLARITY. CONSISTENCY. CONNECTION.
What is Brand Strategy?
A strong brand strategy defines your identity, your voice, and your values. It ensures every piece of content, every campaign, and every interaction builds trust and recognition. With the right strategy in place, your brand doesn’t just look good, it works.
We help businesses uncover their unique story, align their team, and create strategies that actually move the needle. Every workshop and session is designed to cut through the fluff and deliver clarity you can use immediately.
✔️ Facilitated Workshops
Our facilitated workshops are where the magic happens. These sessions are guided by us (Chelsea leading the strategy and David supporting with creative insights) and are designed to pull the best ideas and insights out of your leadership team.
Workshops can be held in person at your location or virtually via Zoom, making them flexible for busy schedules or remote teams. Depending on your needs, they can be completed in a single deep-dive session lasting a few hours or spread out over multiple sessions across several days for more complex brand strategy work.
During each workshop, we guide the conversation with targeted questions, creative exercises, and collaborative discussions that uncover your brand’s values, mission, positioning, and personality.
We actively engage your team to ensure everyone’s voice is heard and aligned, creating a shared vision you can carry forward. This is where we listen deeply, challenge assumptions, and bring hidden strengths to light.
✔️ Brand Positioning
We define where you fit in your market and how to stand out. This includes analyzing your competitors, identifying your unique differentiators, and mapping how your brand should be perceived by your ideal customers. Strong positioning gives you a clear competitive edge.
✔️ Messaging Frameworks
Your words matter. We create a messaging playbook that defines your brand voice, tone, and core messages so you can communicate consistently across all platforms. This ensures every email, ad, video, and conversation reinforces the same strong identity.
✔️ Customer Journey Mapping
We map out exactly how people discover you, evaluate you, and decide to work with you. This allows us to create messaging and touch points that meet your audience where they are, leading to higher conversions and stronger relationships.
✔️ Visual Alignment
Your visuals should match your message. We work with you to develop a visual direction: colors, typography, and imagery style that reflects your strategy and is easy to apply across your marketing, social media, and content creation.
✔️ Brand Purpose & Values Definition
We help you articulate why your brand exists and the values that guide your decisions. This creates alignment within your team and resonates with customers who share your beliefs.
✔️ Content Strategy Integration
We connect your brand strategy directly to your marketing content, ensuring every campaign, post, and video supports your larger goals. This keeps your messaging on track and maximizes ROI.
CLARITY. CONSISTENCY. GROWTH.
It Starts With Strategy.
STRATEGY FIRST. EVERYTHING ELSE SECOND.
Why Every Business Needs Brand Strategy
Without a clear strategy, marketing becomes guesswork. Ads get ignored. Content doesn’t connect. Teams pull in different directions. Brand strategy is what turns good ideas into consistent results.
✅ 89% of marketers say brand awareness is their top goal, but less than half have a documented brand strategy
✅ Consistent branding across all platforms can increase revenue by up to 23%
✅ 64% of consumers say shared values are the #1 reason they build a relationship with a brand
✅ Brands with strong strategies outperform competitors by 3.5x in customer loyalty
COMMON MISTAKES
Why “Winging It” Costs You More Than You Think
Operating without a brand strategy leads to inconsistency, confusion, and wasted resources. Here are the most common problems businesses face without one:
❌ Inconsistent Messaging → Your emails, ads, and website all sound different, making it hard for customers to recognize and remember you
❌ Unclear Market Position → You struggle to explain what makes you different from competitors, leading to price-based competition instead of value-based
❌ Misaligned Marketing Efforts → Campaigns lack focus, targeting the wrong audience or sending mixed messages
❌ Wasted Budget → Money gets spent on marketing tactics that don’t connect because they weren’t grounded in a clear brand direction
❌ Low Customer Loyalty → Without a clear story and consistent values, customers have no emotional reason to choose you again
❌ Internal Confusion → Your team isn’t aligned, which leads to inconsistent communication, scattered priorities, and missed opportunities.
BRAND STRATEGY TESTIMONIALS
What Our Clients Say
"
Without STM, I don’t know where my business would be.
All I had was a logo, a company name, and my thoughts when I came to STM. With their expertise and incredible coaching, we created a strategy and blueprint for my growing business. They were able to provide clarity along with concepts I would have never come up with all my own.
DARREN HARVEY
CEO, Golden Black Marketing
"
They successfully helped me turn my ideal clients into actual customers.
Trying to figure out how to portray the uniqueness and benefits of my business in order to drive my ideal client was an overwhelming task, one which I had no idea where to begin. They dissected key aspects by having me tell a story about who my ideal client would be with leading questions, and by doing so, they successfully helped me turn my ideal clients into actual customers. They were thoughtful and methodical and now I feel comfortable sending potential clients and referrals to visit my website without hesitation. Working with Chelsea and Strategize This Media was a wonderful experience!
TAMMI LOEROP
Founder, TKL Interiors
"
They have strategic vision to bring your business to this new digital marketing era.
STM has proven to be a great ally in designing brand strategies, proposing improvements and optimizing campaigns in an agile way. They will listen to your needs and provide solutions and ideas that fit the strategy you are looking for. STM gave our company a re-vamped face and brand that is fit for today’s marketing and business landscape.
GUILLERMO ISLAS
Marketer, Surtreat Solutions, Inc.
"
I started as somebody with social media and a few photos, and now I've got a brand and a client list that I'm proud of.
After meeting and talking with David and Chelsea, you'll feel comfortable very quickly and you'll see that they're thinking at a speed of business and they're the exact people that you want to work with.
DOUG HINEBAUGH
Founder, Dougiefresh Photo, LLC
STRATEGY MEETS CREATIVE EXECUTION
What Makes Us Different
Most agencies stop at either strategy or creative → we bridge the two.
Without a strong brand strategy, you’re relying on luck instead of a plan. Chelsea leads as your brand strategist, guiding you through workshops and strategic planning. David brings the strategy to life through creative content and video production. Together, we help you define who you are, where you’re going, and how to get there so every marketing dollar works harder.
✅ 25+ years of combined marketing, strategy, and creative experience
✅ A proven workshop process that delivers actionable clarity
✅ Hands-on facilitation to get your whole team aligned
✅ Strategy + execution under one roof → no guesswork
✅ A collaborative approach that empowers you to own your brand
START YOUR STRATEGY TODAY
Your Brand Deserves a Clear Roadmap.
Do What You Love.
