Social Media Strategy Services
Most brands post randomly and wonder why nothing sticks. A real strategy gives every post a purpose. Without it, you're wasting time and missing your audience.
SOCIAL MEDIA STRATEGY
Get Strategic. Make Every Asset Count.
We help you stop guessing and start building a brand that engages, converts, and grows.
What's Included in our Social Strategy Services:
✅ Content Pillar Development
We define core themes your brand should speak on to stay consistent and valuable to your audience.
✅ Platform Prioritization
We help you choose the right channels for your goals instead of spreading your efforts thin.
✅ Posting Schedule & Cadence
We build a posting calendar that fits your capacity and keeps your brand active without burnout.
✅ Hashtag & Caption Guidance
We craft compelling language that gets attention and encourage interaction.
✅ Performance Metrics to Track
We set clear KPIs so you can measure what’s actually working and adjust accordingly.
✅ Asset Planning
We align your video, photo, and graphic needs with your content calendar so nothing gets missed.
✅ Community Engagement Plan
We show you how and when to engage so you're not just posting, you’re building relationships.
CLARITY. CONSISTENCY. GROWTH.
It Starts With Strategy.
STRATEGY FIRST. EVERYTHING ELSE SECOND.
Why Social Media Strategy Matters
Your audience is already on social. The question is... are you showing up with intention?
✅ The average person spends 2.5 hours per day on social media
✅ 82% of Americans use at least one social media platform
✅ 54% of users use social media to research products before buying
✅ Brands with consistent social strategy see 23% higher revenue growth
✅ 73% of marketers say their efforts through social have been effective
COMMON MISTAKES
Posting Without a Plan Creates Noise, Not Momentum.
People don’t visit your website daily. They do scroll their feeds. That's why a strong, consistent strategy isn’t optional, it’s the only way to stay relevant.
❌ Random content that confuses your audience
❌ Inconsistent brand voice and visual style
❌ No clear path from post to conversion
❌ Missed trends and platform updates
❌ Burnout from always having to “figure out what to post”
TESTIMONIALS
What Our Clients Say
"
Without STM, I don’t know where my business would be.
All I had was a logo, a company name, and my thoughts when I came to STM. With their expertise and incredible coaching, we created a strategy and blueprint for my growing business. They were able to provide clarity along with concepts I would have never come up with all my own.
DARREN HARVEY
CEO, Golden Black Marketing
"
Partnering with STM was one of the best business decisions I've made.
The video strategy STM implemented for me and my band was highly effective. Working with them was both enjoyable and produced excellent results. Our STM content contributed to winning #1 Best of Weddings on TheKnot.com.
MICHAEL C. HAYES
CEO, Derailed Music, Inc.
"
They have strategic vision to bring your business to this new digital marketing era.
STM has proven to be a great ally in designing brand strategies, proposing improvements and optimizing campaigns in an agile way. They will listen to your needs and provide solutions and ideas that fit the strategy you are looking for. STM gave our company a re-vamped face and brand that is fit for today’s marketing and business landscape.
GUILLERMO ISLAS
Marketer, Surtreat Solutions, Inc.
FROM AUDIT TO ACTION
What This Looks Like
We keep it simple, clear, and focused on results.
Here’s how it works:
✅ Step 1: Free Strategy Consultation
We start with a 30-minute call to assess your current social media presence, content gaps, and goals. No pitch. Just clarity.
✅ Step 2: Strategy Workshop
We lead a focused, facilitated workshop either in person or via Zoom with your key team members.
In this session, we dive deep into:
Your Brand Voice and Audience
Content Opportunities
Platform-Specific Tactics
Posting Cadence and Creative Direction
✅ Step 3: Content Roadmap Delivery
We build a custom roadmap based on your goals.
You’ll walk away with:
A clear strategy you can execute internally
OR......
We can handle everything from content creation to posting and general social media management.
This isn’t a one-size-fits-all content calendar. It’s a roadmap designed to help you show up online with purpose and consistency.
START YOUR STRATEGY TODAY
Maximize Your Video Investment.
Do What You Love.
