$320,000+ Raised

AIESEC U.S. & AIESEC Life
Written by: David Pierce Tuttle | November 8, 2023

Updated: December 2, 2024

Home > Case Studies > AIESEC Life

(SCROLL)

Fundraising With Impact

(01. Project Overview)

A purposeful call to empower and inspire the next generation of leaders.

AIESEC was planning its 75th anniversary celebration and came to us to produce two videos that would captivate their audience. Using old video footage and photos, they needed to show their journey and lasting legacy. We produced the videos that led the audience in a movement to step up and donate as unified alumni.

Category: Video Production, Brand Workshop

Type: Global Student-Run Organization, Alumni Organization

Model: Non-Profit

The Opportunity

(02. The Opportunity)

AIESEC Life hosted the largest reunion and celebration in its history to commemorate 75 years of AIESEC and honor important leaders who shaped the way for these organizations. They had two goals…

Goal #1: To show the students and alumni guests the impact AIESEC has had over the last 75 years and excite the audience for the future

Goal #2: To raise funds for an endowment honoring the life of one of the founders who had recently passed away

What We Did

(03. Video Production)

Two powerful videos to amplify the impact and collect endowment donations.

( Video 1 )

Creative Brief: Create a powerful and uplifting brand impact video for AIESEC US’s 75th Gala Celebration. The video will be shown at the beginning of the night as the opening commencement to the celebration. The audience of alumni and supporters should leave feeling proud, empowered, and fired up for the next 75 years.

Goal: Empower and fire up current alumni

What We Did:

✔️ Narrative storytelling

✔️ Archival footage & pictures

✔️ Motion graphics

✔️ Sound design

Deliverable: Brand Impact Video

(Brand Impact Video) [2:08]

(03. Video Production cont.)

Over $320,000 donated from sharing a loved one’s legacy.

( Video 2 )

Creative Brief: Create a 3-5 minute legacy video highlighting the life and impact of AIESEC founder, Lili Hein who passed away from cancer in 2022. The video will be shown during the gala to help drive alumni donations to the Lili Hein Endowment.

Goal: Collect donations for the Lili Hein Endowment

What We Did:

✔️ Subject research

✔️ Scriptwriting

✔️ Voiceover

✔️ Cinematic narrative storytelling

✔️ Archival footage & pictures

✔️ Motion graphics

✔️ Sound design

Deliverable: Legacy Video

Impact: Over $320,000 donated. Make a donation here.

(Legacy Video) [3:47]

“All we did was tell them our goals and gave them a few photos and they took it from there. We were absolutely blown away with their creativity and what they came up with. The level of detail they put into their research, scriptwriting, and editing needed to create such a powerful video is still beyond my comprehension.”

~Jennifer Farley

Executive Director, AIESEC Life

(04. Personal Branding Workshop)

Creating a personal brand is more than just what you look and sound like, it’s your vision and values that create your character.

( Workshop )

Creative Brief: Give a 45-minute personal branding workshop to college students attending the AIESEC US National Conference on vision and values. Students should leave the workshop with a clearer understanding of their own personal brand, their values, and how they view the future.

Goal: To get students to embrace building a personal brand to better the world.

What We Did:

✔️ 45-minute, in-person workshop & presentation

✔️ Vision & values

✔️ Group facilitation

✔️ Interactive worksheets

✔️ Applicable action steps for students

Deliverable: Interactive in-person workshop

In Their Words

(05. Testimonial)

“I am writing this testimonial with immense gratitude for the exceptional work done by Chelsea and David from Strategize This Media, in helping me bring my vision to life through two high-impact videos.

The journey began with a collection of disparate pictures and videos, and through the collaborative efforts of Chelsea and David, we transformed these elements into powerful narratives that exceeded my expectations.

From the outset, Chelsea’s approach was both thoughtful and strategic. In our initial meetings, she took the time to understand not only the content at hand but, more importantly, the outcome I wished to achieve. My goal was ambitious – to create videos that would not only move people emotionally but also encourage reflection on the past while inspiring action toward a better future.

The first video, a warm welcome piece, was a triumph. It resonated deeply with our audience, setting the tone for an event filled with friendship, historical appreciation, and a call for international understanding. Chelsea and David’s keen ability to craft a narrative brought together individuals from various generations, fostering a sense of unity as we celebrated 75 years of global leadership.

The second video, dedicated to our Endowment and fundraising efforts, was nothing short of amazing. Chelsea and David skillfully compiled the history of our inaugural Director, creating a poignant tribute that moved viewers to tears.

This heartfelt portrayal translated into an outpouring of generosity during the fundraising event, turning it into an overwhelming success. The financial support we received that evening was a testament to the emotional impact the video had on our audience.

I must emphasize that without the expertise and professionalism exhibited by Chelsea and David, these videos would not have reached their full potential. Their dedication to understanding my vision and their commitment to excellence resulted in outstanding visual storytelling. They not only helped me tell a compelling story but also played a pivotal role in achieving my mission of raising funds for our organization.

In conclusion, I wholeheartedly recommend Strategize This Media. Their passion for their craft, coupled with their unwavering commitment to their clients, makes them an invaluable asset. Thank you, Chelsea and David, for turning my vision into a reality and for contributing to the success of our organization in such a meaningful way.”

~Jennifer Farley

Executive Director, AIESEC Life

Ready to get started?

Do What You Love.

CONTACT US

Text us 630-407-1985

Wheaton, IL, USA

THINGS WE'RE PROUD OF

→ 100% Woman Owned Business

→ Husband & Wife Leadership Team

→ 25+ Years Shared Marketing Experience

Web Design by Strategize This Media © 2024. All rights reserved.

Build. Connect. Amplify.