AIESEC U.S. & AIESEC Life
Written by: David Pierce Tuttle | November 8, 2023
Updated: December 2, 2024
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AIESEC was planning its 75th anniversary celebration and came to us to produce two videos that would captivate their audience. Using old video footage and photos, they needed to show their journey and lasting legacy. We produced the videos that led the audience in a movement to step up and donate as unified alumni.
Goal #1: To show the students and alumni guests the impact AIESEC has had over the last 75 years and excite the audience for the future
Goal #2: To raise funds for an endowment honoring the life of one of the founders who had recently passed away
✔️ Narrative storytelling
✔️ Archival footage & pictures
✔️ Motion graphics
✔️ Sound design
✔️ Subject research
✔️ Scriptwriting
✔️ Voiceover
✔️ Cinematic narrative storytelling
✔️ Archival footage & pictures
✔️ Motion graphics
✔️ Sound design
“All we did was tell them our goals and gave them a few photos and they took it from there. We were absolutely blown away with their creativity and what they came up with. The level of detail they put into their research, scriptwriting, and editing needed to create such a powerful video is still beyond my comprehension.”
~Jennifer Farley
Executive Director, AIESEC Life
✔️ 45-minute, in-person workshop & presentation
✔️ Vision & values
✔️ Group facilitation
✔️ Interactive worksheets
✔️ Applicable action steps for students
The journey began with a collection of disparate pictures and videos, and through the collaborative efforts of Chelsea and David, we transformed these elements into powerful narratives that exceeded my expectations.
From the outset, Chelsea’s approach was both thoughtful and strategic. In our initial meetings, she took the time to understand not only the content at hand but, more importantly, the outcome I wished to achieve. My goal was ambitious – to create videos that would not only move people emotionally but also encourage reflection on the past while inspiring action toward a better future.
The first video, a warm welcome piece, was a triumph. It resonated deeply with our audience, setting the tone for an event filled with friendship, historical appreciation, and a call for international understanding. Chelsea and David’s keen ability to craft a narrative brought together individuals from various generations, fostering a sense of unity as we celebrated 75 years of global leadership.
The second video, dedicated to our Endowment and fundraising efforts, was nothing short of amazing. Chelsea and David skillfully compiled the history of our inaugural Director, creating a poignant tribute that moved viewers to tears.
This heartfelt portrayal translated into an outpouring of generosity during the fundraising event, turning it into an overwhelming success. The financial support we received that evening was a testament to the emotional impact the video had on our audience.
I must emphasize that without the expertise and professionalism exhibited by Chelsea and David, these videos would not have reached their full potential. Their dedication to understanding my vision and their commitment to excellence resulted in outstanding visual storytelling. They not only helped me tell a compelling story but also played a pivotal role in achieving my mission of raising funds for our organization.
In conclusion, I wholeheartedly recommend Strategize This Media. Their passion for their craft, coupled with their unwavering commitment to their clients, makes them an invaluable asset. Thank you, Chelsea and David, for turning my vision into a reality and for contributing to the success of our organization in such a meaningful way.”
~Jennifer Farley
Executive Director, AIESEC Life