Livin' The Dream
Dougiefresh Photo
Written by: David Pierce Tuttle | June 10, 2024
Updated: December 3, 2024
Home > Case Studies > Dougiefresh Photo
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From Hobbyist To Shooting A-List Celebs
(01. Project Overview)
A ‘grow-with-you’ success story: Doug’s rise to thriving in business.
Five years ago Doug was a hobbyist photographer with dreams of going full-time to do what he loves most, taking photos. Doug desperately wanted to leave his 9-5 but didn’t know where to start or how to make his dream become a reality. Now coined as, The Conversational Photographer, Toledo, Ohio’s #1 photographer, Doug is living his dream as a full-time photographer shooting A-list celebs like Gwen Stefani and Snoop Dogg. Read about Doug’s transformation below.
Category: Brand Strategy, Brand Identity
Type: Photographer
Model: B2B
The Opportunity
(02. The Opportunity)
Talent, passion, and a dream 📸
Doug wanted to get paid for doing what he loves most, taking photos.
He clearly had the talent and the drive to want more, but he was unclear of how to properly achieve this transitional life goal.
“Where do I even start?” he asked.
Here’s what we did.
(Doug's Testimonial) [1:36]
“I started as somebody with some social media and a few photos, and now I’ve got a brand and a client list that I’m proud of.“
~Doug Hinebaugh
Owner, Dougiefresh Photo
What We Did
(03. Brand Strategy)
Doug’s brand was built for his community: the city of Toledo, Ohio.
Goal: Identify ideal target customer and develop an attractive messaging strategy.
What We Did:
✔️ Brand Audit
✔️ Competitive Audit
✔️ Strategic Workshops
✔️ Core Values
✔️ Key Messages
✔️ Voice Persona
✔️ Word Kit
✔️ Verbal Guidelines
✔️ Positioning Statement
✔️ Archetype
Impact Created:
⚡️ Quit his 9-5 and went full-time with photography
⚡️ Tripled (3x) his rates while simultaneously booking his calendar out for the entire season
⚡️ Positioned as The Conversational Photographer
⚡️ Toledo, Ohio’s #1 Photographer
⚡️ Photographed A-list celebs such as Snoop Dogg and Gwen Stefani
⚡️ Found his voice to share his unique story with his audience
(03. Brand Identity)
The feeling of conversational photography.
Goal: Develop an exciting visual brand identity and validate his authority in the marketplace.
What We Did:
✔️ Logo System
✔️ Type, Color, Icon System
✔️ Website Design & Optimization (2020)
✔️ Web Copy
✔️ Website Design & Optimization (2024)
✔️ Campaign Concept
✔️ Business Card Design
✔️ Billboard Ad Design
Impact Created:
⚡️ Increase in press coverage and exposure. Featured in: NBC, Vanguard World, Toledo.com, WTVG, Metroparks Toledo, and more
⚡️ Instagram following increase of over 1300%
Visit: www.dougiefreshphoto.com
(Website Design, 2020)
(Website Design, 2024)
“After meeting and talking with David and Chelsea, you’ll feel comfortable very quickly and you’ll see that they’re thinking at a speed of business and they’re the exact people that you want to work with.“
~Doug Hinebaugh
Owner, Dougiefresh Photo
Ready to get started?
