Fully Booked Ideal Clients
TKL Interiors
Written by: David Pierce Tuttle | November 11, 2023
Updated: December 2, 2024
Home > Case Studies > TKL Interiors
(SCROLL)
Luxury Interior Design
(01. Project Overview)
Trusted. Kind. Luxury.
This wasn’t always their tagline. TKL used to simply be initials of the founder’s names, providing little value for their brand and position in the market. Tammi had an interior design business with no brand. She wanted a website for validation but didn’t want it to misrepresent her. Through brand strategy, we helped TKL Enterprises become TKL Interiors, leveraging TKL as their core attributes: trusted, kind, luxury. Tammi from TKL Interiors is now fully booked with the right clients. Read more about Tammi’s transformation below.
Category: Brand Strategy, Brand Identity, Business Strategy
Type: Luxury Interior Design
Model: B2C
The Opportunity
(02. The Opportunity)
TKL was attracting many client types that took up more communication and time in the sales cycle with lower return on investment.
Tammi came to us as an established luxury interior designer looking for a brand presence that embodied her current work and clientele.
Her main objective:
To incorporate an authentic brand identity that speaks to the ideal client and streamline the sales process for faster client intakes.
“Trying to figure out how to portray the uniqueness and benefits of my business in order to drive my ideal client was an overwhelming task, one which I had no idea where to begin. They dissected key aspects by having me tell a story about who my ideal client would be with leading questions, and by doing so, they successfully helped me turn my ideal clients into actual customers. They were thoughtful and methodical and developed a website based on the information gleaned that portrayed my business accurately, so that I now feel comfortable sending potential clients and referrals to visit my website without hesitation. Working with Chelsea and Strategize This Media was a wonderful experience!”
~Tammi Loerop
Founder, TKL Interiors
What We Did
(03. Brand Strategy)
Name change. Brand creation.
Brand position.
Name change.
Brand creation.
Brand position.
Goal: Identify ideal target customer and develop an attractive messaging strategy.
What We Did:
✔️ Brand Rename
✔️ Customer Research & Alignment
✔️ Core Values
✔️ Positioning
✔️ Mission
✔️ Voice Pillars
✔️ Key Messages
✔️ Verbal Guidelines
Strategic Notes:
⚡️ TKL Enterprises → TKL Interiors
⚡️ TKL previously represented the initials of the owner’s names. Now TKL represents values → Trusted. Kind. Luxury.
⚡️ The Customer’s Problem: Clutter took over the home
⚡️ The Customer’s Solution: A home reconstruction and refresh
⚡️ The Strategy: Freeing the mind from inside the home
⚡️ The Positioning: Kind Luxury (comfort & support, quality service & materials)
(03. Brand Identity)
The visual look and feel of kind luxury.
Goal: To create a memorable and timeless brand identity that matches the ideal target customer to attract the right type of clientele.
What We Did:
✔️ Logo System
✔️ Type, Color, Icon System
✔️ Pattern Design
✔️ Art Direction
✔️ Brand Guidelines Roadmap
✔️ Website Design & Development
✔️ Website Copy & Messaging
✔️ Business Cards & Letterhead Design
Impact Created:
⚡️ Elevated the brand to match the quality of service
⚡️ Fully booked through 2025 with clients she loves
⚡️ A streamlined sales process
⚡️ Company rename to support values
⚡️ Brand positioning to bring awareness to kindness in luxury brands
⚡️ Felt heard in the workshop
⚡️ Excitement for the future of her business
⚡️ Fresh ideas to deliver kind luxury to her customers
(04. Business Strategy)
Clear. Simple. Structured.
Goal: Develop a pricing model and sales system that allows the client to focus more on the creative design process and less on sales.
What We Did:
✔️ Sales Process
✔️ Pricing Structure
The Impact
(05. Results & Impact)
Fully booked with ideal clients through 2025.
Results:
⚡️ Clientele has changed
⚡️ Fully booked through 2025 with clients she loves
⚡️ A streamlined sales process
⚡️ Company rename to support values
⚡️ Brand positioning to bring awareness to kindness in luxury brands
Visit: www.tklinteriors.com
Ready to get started?
