Increased Revenue & Business Clarity
Golden Black Marketing
Written by: David Pierce Tuttle | November 9, 2023
Updated: December 3, 2024
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A Clear Direction
(01. Project Overview)
Turning passion into a business plan.
CEO, Darrin Harvey came to us to grow his marketing agency for attorneys. Darrin had so many ideas with no clear action plan to make his dream a reality. We built a strategy for his agency as well as helped position him as a financial authority in the consulting world. Since then, Darrin found his passion for consulting business owners on financial literacy so they can get funding and scale fast. He is now the host of Financial State of Minds, a radio show all about money and credit, and a guest host for Radio Show/Podcast, The Anything Can Happen Show.
Category: Brand Strategy, Business Strategy
Type: Marketer, Podcaster, Financial Consultant
Model: B2B, B2C
The Opportunity
(02. The Opportunity)
Golden Black Marketing (GBM) had an unclear market position.
GBM had one primary objective:
Gain clarity on the next steps in business to better position for higher profit margins.
โAll I had was a logo, a company name, and my thoughts when I came to Chelsea. With her expertise and incredible coaching, we created a strategy and blueprint for my growing business. She was able to provide clarity along with concepts. I wouldโve never come up with all my own. Without Chelsea, I donโt know where my business would be.โ
~Darrin Harvey
CEO, Golden Black Marketing
What We Did
(03. Brand Strategy)
Focus and clarity for an elevated position in the market.
Goal: Develop a new visual identity that aligns with their ideal customers.
What We Did:
โ๏ธ Brand Identity Mockup
โ๏ธ Messaging
โ๏ธ Visual Guidelines
โ๏ธ Brand Positioning
Strategic Notes:
โก๏ธ Brand Position: Law meets modern tech
โก๏ธ Visual look: Use of gold and gray tones to complement the brand feeling
(03. Business Strategy)
Business consulting for strengthened decision making.
Goal: Gain clarity on what next steps to take in entrepreneurship for profitability.
What We Did:
โ๏ธ Pricing Structure/Strategy
โ๏ธ Mindset Coaching
โ๏ธ Business Consulting
Impact Created:
โก๏ธ Repositioned Darrin to establish multiple revenue streams
โก๏ธ Pivoted into consulting clients as a main source of revenue by means of the application learned from brand our strategy workshop and consulting sessions
The Impact
(05. Results & Impact)
Increased revenue through establishing multiple revenue streams.
Results:
โก๏ธ Increased revenue
โก๏ธ Sales clarity
โก๏ธ Increased business confidence
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